Sketches & Models
I make models to problem solve, communicate ideas, and align with others.
This cartoon-style drawing explains how three different types of user models (personas, jobs to be done, and archetypes) work together to inform the structure of a customer experience platform for diesel generators. I drew this by hand using the Concepts app on my iPad.
This model shows a set of Archetypes, a type of user model, in relation to the boundaries of a customer experience platform. Each colored circle represents a different archetype, or a posture a user might take toward the platform at a different point in time. The dotted line shows roughly how much content related to each archetype lives within the customer experience platform, and how much content lives elsewhere in the client’s digital ecosystem.
This model shows how user constraints and business considerations combine to make an effective, user-centered site. I drew this model using the Concepts app on my iPad to help facilitate a conversation about why a newly-designed website was not testing well with users.
This model shows the lifecycle of a generator in three different scenarios: a standby generator in North America, a prime power project in North America, and a standby generator outside the United States. The green bar at the top of the model indicates different stages in the project lifecycle, while the three rows articulate specific steps in the project lifecycle for each scenario. The gray stripes indicate which personas are involved in which steps of the project for each scenario. I made this model in Miro.
This sketch was my way of synthesizing a set of common themes from three rounds of user research with online students. I completed this work using the Freeform app on my iPad.
This drawing articulates the most common conception of the student “universe” that participants described in user research about their digital student experience. This was drawn in the Freeform app on my iPad.